10 Ways Scent Influences Your Business:

1.Increases Sales
A pleasant scent can boost sales by as much as 20–40%. One study found that a simple citrus scent encouraged customers to spend an average of 20% more, while others showed sales increases of up to 23% or even 40%.

2. Raises Perceived Value
Studies show that people are willing to pay 10–15% more for a product (e.g., Nike shoes) when it’s presented in a scented environment.

3. Enhances Brand Recognition
Around 63% of consumers choose a store because of its pleasant scent.

4. Improves Customer Experience
A pleasant aroma improves the mood of approximately 40% of people.

5. Creates a Welcoming First Impression
Scent creates a lasting emotional connection – 82% of people tend to stay longer in a pleasantly scented retail environment.

6. Encourages Longer Visits
Research shows that scent extended shopping time and tripled the number of visitors in various areas of a department store.

7. Adds an Aesthetic Touch to the Interior
Scent is a cost-effective way to modernize and refresh a space.

8. Creates Memorable Experiences
Scent triggers memories – people are 100 times more likely to remember something they smell than what they see or hear.

9. Influences Mood
A pleasant scent reduces stress, evokes a sense of happiness, and helps customers feel better – unlocking their emotional potential.

10. Neutralizes Unpleasant Odors
When spaces face unpleasant smells, a neutralizing scent helps reduce or completely eliminate them.

The use of scent is a powerful tool in sensory branding. Scents affect our brains through the limbic system, which is directly linked to memory and emotion.

So, what are you waiting for? 😊